Keyword research can be one of the most valuable activities any online marketer can utilize to drive traffic and attract visitors to their web site. Ranking high in search engines for your targeted keywords can significantly enhance your ability to create online cashflow. The important distinction about SEO content is: it is not only about getting web traffic, it’s about getting the right visitors.
Selection of the right keywords and phrases is the initial step in quality SEO Content. You will discover what you target audience is looking for by determining the specific keywords and phrases they enter in search engine browsers.
A number of tools exist that assist online marketers in finding relevant keywords for purposeful content.
Here is a brief list of research sources:
- Google Adwords Keyword Tool
- Google Insights for Search
- Google Trends Keyword Demand Prediction
- Microsoft Advertising Intelligence
- Wordtracker’s Free Basic Keyword Demand
Google’s AdWords Keyword tool is probably the most popular method for SEO keyword research. It recommends keywords, lists estimated global and local searches, and also predicts the costs associated with running Google ad campaigns. Analyzing your keyword lists will provide some great ideas for the type of content that provides value to visitors to your website or your blog.
Effective SEO content requires you to find the balance between strategically placed keywords and phrases that appeals to your readers as well as the search engines.
The article content should include keyword phrases that are indicative of the searches conducted by those you want to attract. It should be similar to leaving bread crumbs for hungry birds. The idea is to provide value in manner that appeals to potential buyers drawing interest to your blog.
Your efforts are worthy of searching for long tail keywords that show buyers intent. Long tail keywords are phrases with three or more words. In these types of phrases, your target market is telling you very specifically what they want to find.
Including relevant keyword phrases in your marketing content is the most effective method of attracting natural organic traffic to your site.
It’s also important to create SEO content that provides value to its readers. Your content should be written well, contain useful information, and have a positive impact on the readers experience.
When visitors land on your site, this may be your one shot at scoring a winning bucket. You better make it count. Targeted keyword phrases can draw traffic to your site. Keep in mind, it is the quality of your content and the benefit the visitors receives is the determining factor whether they choose to stay and return a second time.
Your search engine rankings will be maintained with continuous updating to your site with relevant new SEO content.
This helps with your page rank because the major search engines will typically rank websites that are updated consistently higher than others. Additionally, frequent content additions can help capture new website visitors and encourage repeat visits.
Keyword research is not an end all deal for traffic, however, it is an extremely powerful tool that can help your site attract the traffic needed to drive more sales, profits and followers.